5 Tips For Choosing The Right Promotional Products Y ou know you need to choose a promotional product for your next business meeting or product launch, but what kind should you choose? And which specific product should you select? Here are 5 important tips for choosing the right promotional product that will make your job much easier. Tip #1: Think about the audience At the heart of any marketing effort is understanding your customer. Knowing whether you are targeting mostly male or female, their age, their income, their interests, their industry or business, their occupation, or even their capacity to make a buying decision of a product or service like yours — all of these can influence which promotional product would work best for you. Tip #2: Consider the event/need Think about the kind of event/program that the product will be promoting, and then think about what kind of product might be helpful in that situation. As an example, for convention or industry show