You know you need to choose a promotional product for your
next business meeting or product launch, but what kind should you choose? And
which specific product should you select?
Here are 5 important tips for choosing the right promotional
product that will make your job much easier.
Tip #1: Think about the audience
At the heart of any marketing effort is understanding your
customer. Knowing whether you are targeting mostly male or female, their age,
their income, their interests, their industry or business, their occupation, or
even their capacity to make a buying decision of a product or service like
yours — all of these can influence which promotional product would work best
for you.
Tip #2: Consider the event/need
Think about the kind of event/program that the product will
be promoting, and then think about what kind of product might be helpful in
that situation. As an example, for convention or industry shows, tote bags make
excellent gifts. Your recipients can carry paperwork/brochures in the tote as
well as use it during the show (and long after), giving you and your company
continuous exposure.
Tip #3: Plan for longevity
Some products, like clothing, can remain with your customer or
prospect for years, even if they are only worn every week or two. On the other
hand, something that can claim a spot on a desk can serve as a fitting reminder
of your product or service as well.
Either way, the goal is for the person to keep your company
or product top-of-mind so that you are more likely to get the call or sale when
the time is right.
Tip #4: Make it useful
You want to choose promotional products that are useful and
helpful to your prospect, like the tote bag at a trade show, or a shirt at a
golf tournament, or a thumb drive for software customers. An item will certainly be thrown away or left
untouched in a drawer if it is not useful.
Tip #5: Plan ahead
Often overlooked, deciding when to plan and order your
promotional products is very important. While some promotional products can be
ordered and then received in under a week, most promotional product orders take
1 to 2 weeks of lead time so make sure you give yourself enough lead time.
Choosing the right promotional products can be difficult,
but it is far easier when you have the right professionals on your team,
helping you make the right choice. Beyond simply giving you tips for selecting
the right promotional products, Alpha Specialty can become your marketing and
promotions partner, for your next event and beyond. Give us a shout!
732-671-4450 or jwelsh@alphaspeciatly.com
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