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What are promotional products anyway?

What are promotional products?


Promotional products are custom items that businesses, non-profits, bands, sports teams, realtors, and other organizations use to advertise. These items are printed with some kind of identifying mark like a name, contact information, slogan, or logo.
 
If you've ever gone to the bank and grabbed a pen from the cup, or taken a drawstring bag home from a 5K, you've held a promotional product in your hands. These logo printed items are part of our lives almost every day, even if we don't always realize it!
 
According to the Advertising Specialty Institute (ASI), the most popular promotional items include:
1.        PPE products (face masks, hand sanitizer, etc.)
2.       USB drives & chargers
3.       Apparel & outerwear
4.       Drinkware
5.       Writing instruments
6.       Bags
7.       Calendars
8.       Desk & office supplies
9.       Umbrellas
10.      Power Banks

Promotional products help raise awareness and strengthen a brand identity. A variety of businesses, from restaurants to non-profits, use promotional products like these to make a long-lasting impression. You can give promotional products away for free, use them at your business, or sell them to bring in some extra funds or revenue. They can be used for any of the following:
1.        Daily business operations
2.       Employee uniforms or giveaways
3.       Free giveaways at events
4.       Fundraising items for a non-profit
5.       Souvenirs at hotels and tourist attractions
6.       Spirit wear of a team or school
7.       Holiday gifts
8.       Community awareness giveaways
9.       Party or wedding giveaways

The numbers don’t lie…
53% of people use a promotional product at least once a week and about 85% of people have done business with a company after receiving one of their promotional products (Source: Huffington Post).
 
Contact us and let Alpha Specialty help your business strengthen your brand identity! You can email us at jwelsh@alphaspecialty.com or call us at 732-671-4450. We look forward to helping you achieve your sales and marketing goals!

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